Edited on Adobe Premiere and Adobe After Effects in June 2021 for haircare/beauty brand Kenra Professional, released in conjunction with the July 2021 online and in-store release of their hairspray relaunch product, Volume Spray 25 LE.
Footage comprised of in-house captured content shot on Canon C70 cameras at both 24fps and 60fps, combined with graphical assets to mimic an 80’s VHS tape ad. Videos produced were a 60-second promo/advert that lived on KPRO’s website, a 15-second “Preview” promo for KPRO’s Instagram stories, and a 15-second “Release” promo for KPRO’s Instagram page.